Mowjow has taken the trivia concept that 400 million mobile quizzers love, and combined it with exciting skill-based prize tournaments to give players the unique opportunity to use their knowledge to earn real rewards.

Mowjow is a uniquely rewarding, visually stimulating mobile quiz game. We aim for every user playing our games to be challenged, entertained, and excited, and it’s these emotions that motivate them to keep coming back for more.

We believe that gaming should be enjoyable, rewarding and social. Our users can play Mowjow alone, but it’s even more exciting when they challenge friends or take on the world.

As well as getting attractive prizes, our winners also discover our crucial experience - the joy that comes from mastering the game, from making your own luck.

To crank up the competitiveness levels further, we’ve included a ranking system - the same one used in global sports - which encourages players to raise their game and improve their rating.

We believe that playing Mowjow is good for you, and that the rewarding experiences we offer make it better and different from many other games.

The fundamental shift towards smartphone technology has led to an unprecedented demand for challenging and thought-provoking games, presenting us with a genuine opportunity to become a category leader in a huge, fast-growing market.

Mowjow is globally available from the Apple and Google app stores, and is closely integrated with Facebook. Leveraging these eco-systems helps us reach a vast global mobile audience.

Technology is at the heart of the Mowjow experience. We’ve developed our own proprietary platform, which means that we’re fully in control and can scale fast and independently.

Our financial modelling estimates monthly ARPU of EUR 1.32, LTV of EUR 2.00 and a CAC of EUR 0.31. This highly profitable outlook could represent outsized returns for early investors.

With an experienced team, innovative technology, and robust business strategy, we’re well positioned for success. Our team is guided by their experiences at industry defining companies like Google, YouTube, SAP, BBC and Merrill Lynch.

Founded by Norwegian entrepreneur and investor Andreas Christensen, Mowjow has gone on to become an attractive proposition for a group of more than 600 investors, backing us with EUR 3 million. We’re now raising EUR 1 million in growth funding at valuation of EUR 15 million.

Welcome to Mowjow. It’s rewarding.


All the best,
Andreas Christensen
Executive chairman & Founder

This newsletter was originally published on Octorber 15, 2016.