We're aligning our concept with industry trailblazers announcing a marketing agreement with Schibsted and strengthening Mowjow with new deployment opportunities.
First and foremost, we are delighted to announce that Mowjow will from now on and always be completely free for players!
Our strategic decision and new direction increases our global accessibility and furthers our brand relationships as we align with trailblazers like Facebook and Snapchat to ensure players engage fully in Mowjow’s gamified excitement, as player intelligence proves to be the path to the deepest of brand pockets.
We have also secured a marketing partnership with the leading media group, Schibsted, across Nordic channels to kick off our presence in this attractive region and to be instrumental in regional brand relationships.
Mowjow is delighted to be working with this leading media group, and our strategists will now tap into large Schibsted channels like VG, Finn, Aftonbladet and Blocket supported by a closely integrated Facebook retargeting cooperation. We will also use global channels like Chartboost and Fiksu to further micro-segment our marketing in support of the largest regional channels.
This exciting development also unlocks unique data collection and segmentation tools, a valuable asset in the continued evolution of the Mowjow platform.
More exciting news next week as we both deploy our technology platform in an entirely new Blockchain-based white-labelled product and announce details of a new US-based collaboration with Randi Zuckerberg, Former Director of Market Development and Spokeswoman for Facebook.
Until next time, we hope you have a great time.
All the best,
Executive Chairman & Founder
This newsletter was originally published on May 20, 2017.