We have some important news for you as Mowjow investor; therefore, please read this very long email carefully and all the way to the end. Then please take the appropriate action.

Shares in Euroclear

The internal transaction whereby Mowjow AB acquires all shares in Mowjow Plc has now been carried out and approved by our auditors Baker Tilly and the Swedish Companies Registration Office (Bolagsverket). Mowjow AB now has a fully paid and issued share capital of EUR 2.5 million divided into 25 million shares.

With these approvals in place, the shares in Mowjow AB have now also been electronically registered in Euroclear Sweden (VPS/VPC). We can therefore now start to deliver your shares to your Mangold account. At the end of this email you will find a link where you can submit your Mangold account number for this purpose.

Please review your shareholding and if you find any discrepancies or need any historical data, please contact us at [email protected]

If you still haven’t arranged for a Mangold share deposit account, you can easily apply for such directly with our certified adviser Mangold. We have also made the application forms available in our investor download section.

Please do not hesitate to contact us in this regard. We are here to help you.

If you do not submit a Mangold account number, we will keep your shares in a temporary escrow with Mowjow Nominees Limited until a solution has been reached. During this  escrow period, you will not be able to transact or vote using your shares.

Listing and marketing

With the shares electronically in Euroclear we can now proceed with the Nasdaq listing.

The next step in this process will be to fulfil the working capital requirement to list. The requirement is basically to have working capital available for one year of operation. We anticipate this to be in the range of €1 million with ample margins in our case.

When that is in place, we should be able to process the listing quickly.

The game is now fully operational and is growing every day. It’s good to see that people love to play the game. We are now improving some functionality, and shortly we will also deploy some new and enhanced sharing features. We are now really keen and ready to boost the game!

The marketing activities to boost the game comes in three facets;

1. Free viral spread through the SocialRewards programme.
2. Free and paid content based marketing through social media.
3. Paid marketing based on game instalments.

To successfully reach critical mass swiftly, we will combine these activities.

We already have a very favourable agreement with Evani Ads  in Los Angeles for global marketing of the game. Evani has extensive experience in this field and has carried out campaigns for global brands including games from King, Supercell, Zynga and Electronic Arts.

In order to drive Mowjow to the next level, we will now raise more capital to meet the listing requirement and to fund the marketing activities. Both of these elements will significantly increase the value of the company and your shares.

Exclusive offer

We value our shareholders and we are therefore now offering you a limited and exclusively discounted opportunity to increase your shareholdings and/or recruit your friends to invest in Mowjow.

We have more than 500 shareholders that have paid a mean amount of €0.50 per share. As a gesture to our existing shareholders, we are now exclusively offering you to purchase additional shares at the “old” price of only €0.50 per share.

In addition, we will also give you 20% in extra free bonus shares to “sweeten” the deal. This brings your effective share price down to only €0.42 per share.

This limited deal is for existing shareholders only, and the offer is exclusively available to you for through this personalised link.

New shareholders are offered to invest at the “old” price of €0.50, without the free bonus shares. You can use your personal link above to sign up friends but when you reset the form, the bonus shares will be automatically removed.

We would like to thank you for helping us getting more investors. Therefore, please make sure that you enter your name in the reference field, and we will reward you personally with 20% free bonus shares.

There is a limited number of discounted shares available and we will allocate shares on a first come first served basis.

This offer is for new shares in Mowjow AB and the minimum purchase is €500, which is due to requirements set forth by Nasdaq.

This offer ends when the limit has been reached, or latest by the end of Friday,  December 5, 2014.

This is your last chance to invest at such a favourable price. Next time we offer any shares, it will be at a much higher price.

Please also have a look at our updated investor presentation and memorandum.

Valuation of shares

Many people ask us about the listing price.

The situation is that the listing price to a large extent is determined by the market and a book-building process prior to the listing. The demand for shares will depend on the traction and number of players we manage to acquire. That’s why it’s so important to boost the marketing, as this again will boost the value of our shares.

So what’s a likely listing price?

The "old" valuation has been €0.50 per share as this has been the mean amount paid by all the current shareholders. However, that was before we launched.

Last autumn Mowjow was valued at €0.75 per share by the London based financial analyst firm ACF Equity Research. This report was made before we substantially enhanced our platform and launched the live game. As stated in their report, the game launch will be a major milestone that will further increase the price.

The Mowjow shares could become very valuable going forward. How much is all dependent upon our success, but we expect to shortly see a value towards €2-3 per share after listing. With today’s exclusive offer, you are looking to shortly five-fold your (5X) investment.

We aim to list at a share price in excess of €1.00 and to build a profitable story for everyone from there. When the game booms, the share price will also rocket.

Please also see the financial analysis either in the memorandum or in the appendix to our investor presentation for detailed valuation metrics.

Now, we kindly ask for your continued support and to contribute to our success while also making a highly profitable investment for yourselves.

We also kindly ask for your help to recruit additional investors, the faster we attract the required capital, the faster we could successfully list.

Please purchase shares and/or just submit your Mangold number.

To our success!

Best regards,
Andreas Christensen

This newsletter was originally published on December 3, 2014.